Results over rituals
Process exists to serve delivery. Every ceremony, document or gate must pay for itself in clarity or quality — otherwise it goes.
About
Technology leadership built from the ground up — from code to boardroom.
I started in technology more than 20 years ago, writing code and integrating systems — and never lost that hands-on foundation. Over the years I moved through software engineering, payments architecture at 99 (a DiDi company) across Brazil, USA and China, design systems at Dell Technologies, innovation management in retail, senior technology management at Dexco, and founding my own consultancy delivering dedicated teams and solution architecture for enterprise clients.
That path shaped a conviction: technology only matters when it moves a business metric. The architectures I am most proud of are not the most elegant diagrams — they are the ones that cut operating cost in half while scaling tenfold, or turned a chaotic delivery process into a roadmap stakeholders trust.
Today I lead engineering and architecture for real-time platforms serving over a million concurrent users, while helping companies bring governance, FinOps discipline and AI-assisted engineering into their daily practice.
Executive positioning
I turn ideas into low-cost, high-performance products. I operate at the intersection of strategy and execution: fluent enough in business to sit with the board, hands-on enough to review an architecture decision record or a pull request.
Leadership style
Context over control. I build squads with clear missions, give engineers ownership of outcomes, and keep decision-making transparent through ADRs, RFCs and open roadmaps. I am demanding on clarity and measurement, and generous with autonomy. Remote-first by conviction, not convenience — I have led distributed teams across the US, China, Europe and Brazil since 2017.
Professional values
Truth through data
Decisions anchored on metrics everyone trusts. Engineering indicators, product analytics and cost visibility are non-negotiable.
Lean by design
The cheapest infrastructure is the one your architecture no longer needs. Efficiency is an engineering value, not a finance afterthought.
People grow products
Sustainable delivery comes from engineers who understand the why, own the how, and see their growth connected to the product’s success.
Technology & business vision
The next decade belongs to organizations that treat AI as an engineering discipline — with governance, validation and measurable productivity — rather than a novelty. My focus is helping companies adopt AI-assisted development, modern architecture and FinOps as one integrated operating model, where every technical decision has a visible business consequence.
Languages
English (full professional) · Portuguese (native) · German (intermediate)